Australia’s vast and diverse landscapes make it the perfect canvas for unforgettable road trips. From coastal drives with breathtaking ocean views to outback journeys through the red heart of the continent, the land down under offers road adventures unlike anywhere else in the world.
Recent data confirms Australia’s enduring love affair with road travel, revealing evolving trends and preferences among travelers seeking authentic experiences.
The Growing Popularity of Australian Road Trips
Recent statistics highlight Australians’ passion for hitting the open road.
According to a 2024 survey by Budget Direct, over 90% of Australians have embarked on a road trip, with participation increasing from 88.4% in 2022 to 91.9% in 2024. In the year ending December 2023, more than 84 million domestic travelers chose personal or rented vehicles for their journeys.
Despite rising fuel costs deterring approximately 37% of potential road trippers, the appeal remains strong, with nearly 65% of Australians planning future road adventures. This enduring popularity stems from the freedom and flexibility that road travel offers—allowing travelers to explore hidden gems and iconic landmarks at their own pace.
Favorite Destinations and Routes
New South Wales (40%), Queensland (37%), and Victoria (32%) rank as the most visited states for road trips, each offering distinct experiences. Queensland has actively promoted road tourism with initiatives like the Gold Coast to Cairns route, which aims to become Australia’s answer to America’s iconic Route 66.
Vehicle preferences vary by demographic, with nearly 50% of travelers choosing sedans or hatchbacks. However, younger adventurers and those from Queensland and Western Australia show a marked preference for SUVs and 4x4s—a practical choice for accessing more remote and challenging terrains.
Western Australia: The Ultimate Road Trip Frontier
Western Australia, recently named one of BBC’s 25 best places to travel in 2025, stands as the quintessential road trip destination for those seeking untamed beauty and genuine adventure. This vast state occupies nearly one-third of the Australian continent yet remains one of its least populated regions, creating perfect conditions for truly immersive road journeys.
The Perth to Esperance route rewards travelers with stunning coastlines featuring the famous bubblegum-pink Lake Hillier and pristine white-sand beaches. For more adventurous souls, the legendary Gibb River Road offers a challenging 4WD experience through the spectacular Kimberley region, where ancient gorges, secluded waterholes, and dramatic landscapes await.
For those seeking an authentic off-grid experience, specialist outfitters like Off-Grid Campers WA provide essential equipment and expertise for safely exploring Western Australia’s remote wilderness. Their local knowledge and purpose-built vehicles help travelers access hidden gems beyond traditional tourist routes, allowing for deep connection with the land while maintaining environmental responsibility.
Western Australia has also established the world’s longest Electric Vehicle Highway, spanning 6,600 kilometers with 110 fast-charging stations, making sustainable road trips increasingly accessible in this vast and beautiful state.
Economic Impact and Future Trends
Road tourism significantly contributes to Australia’s economy. In Queensland alone, drive holidays generate $9 billion, representing nearly one-third of the state’s overnight visitor expenditure. The Queensland government aims to increase this to $12 billion by the 2032 Olympics through targeted promotion of scenic driving routes.
Emerging trends show younger generations embracing road adventures in new ways. According to a YouGov report, 22% of Gen Z travelers prefer local explorations, with 45% of all caravanning and camping trips now involving young Australians. Peer-to-peer car-sharing platforms like Turo are gaining popularity, allowing travelers to rent vehicles specifically suited to their journey plans.
Planning Your Australian Road Adventure
When planning an Australian road trip, several factors deserve consideration:
- Seasonal Timing: Northern regions are best explored during the dry season (May-October), while southern areas shine during spring and autumn months.
- Distance Planning: Australia’s vastness demands realistic daily driving distances. Allow time for unexpected discoveries and meaningful stops.
- Vehicle Selection: Choose a vehicle appropriate for your route—conventional cars suit major highways, while 4WD capabilities become essential for outback exploration.
- Safety Preparations: Carry ample water, emergency supplies, and communication devices, particularly when venturing into remote areas.
Australia’s road trip landscape continues to evolve, reflecting changing traveler preferences and technological advancements. Whether seeking coastal splendor, outback solitude, or cultural connections, Australia’s network of roads and tracks provides the perfect conduit for discovery and adventure.
For an authentic Australian experience, there’s simply nothing that compares to watching the landscape unfold from behind the wheel, with the freedom to stop, explore, and connect with one of the world’s most diverse and captivating countries.
